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FAQ

Questions:
 
Where does the brand name "edding" actually come from ?
When was the first-felt tip pen introduced in Germany ?
Does edding simply sell large, thick markers ?
What does edding stand for ?
What is Price-Earnings-Ratio ?
What is stock ?
What is Common stock ?
What is Preferred stock ?
What are Assets ?
What are Liabilities ?
What is Dividend ?

Q: Where does the brand name "edding" actually come from ?

A: In 1960, Carl-Wilhelm Edding and Volker D. Ledermann founded the firm edding. edding is, therefore, a German company - and one that meets the high standards you would expect of a brand manufacturer. Within the felt-tip pen product segment, edding is the market leader in Germany with over 80 % of the market share. In the meantime, edding has set up offices and sales partners throughout the world.

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Q: When was the first-felt tip pen introduced in Germany ?

A: In 1959, Volker D. Ledermann was visiting a Japanese business colleague when he discovered a felt-tip pen and instantly saw the many opportunities that this new product represented for the German market. He turned to his friend, Carl-Wilhelm Edding, who was in business in Japan at the time, and asked him to help him set up the import and sale of this new product. Obviously, both men had a flair for spotting gaps in the market and saw the opportunity to offer a new product on the German market.

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Q: Does edding simply sell large, thick markers ?

A: Everything began back then with the presentation of the edding No. 1 marker which, even today, has only changed slightly and is still sold successfully in large numbers. These days, edding is much more than a generic term for markers. It has a wide product range of writing implements, such as fibre-tip pens and paint markers, as well as a diverse range of special markers for quite specific areas of application, not to mention products for people who pursue art-and-craft hobbies in their spare time. Edding also sells modern office products from cutters to erasers and, last but not least, the well known Legamaster range of products for visual communication.

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Q: What does edding stand for ?

A: Edding markers and writing implements are extraordinarily versatile - they are simple to use and come in bright colours, some of them shiny. Not only that, they have tips to guarantee that your pen will glide smoothly across the paper (or whatever you are writing on), as well as provide an exact stroke. They adhere to virtually any material. They feel equally at home in the factory, the office, at home or in school and make writing, marking and labelling easier. An edding pen is a guarantee of top quality, whilst being as kind to the environment as possible. Every time.

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Q: What is Price-Earnings Ratio ?

A: A popular mesure for comparing stocks selling at different prices in order to single out over or undervalued issues. The P/E ratio is simply the price per share divided by the company's earnings per share. However, P/E is not always an accurate guide to a stock's quality. Some people tend to think that a stock is inflated and drastically overvalued if its price is many many times its earnings. Yet that same stock may be quite accurately valued to reflect the company's rapid growth and potential for high future earnings. When comparing P/Es it is therefore important to choose stocks in the same industry which are likely to face the same earnings prospects.

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Q: What is Stock ?

A: All shares representing ownership of a business, including common and preferred. See common stock. or preferred stock.

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Q: What is Common stock ?

A: Securities that represent an ownership interest in a corporation. If the company has also issued preferred stock, both common and preferred have ownership rights. Common stockholders assume the greater risk, but generally exercise the greater control and may gain the greater award in the form of dividends and capital appreciation. The terms common stock and capital stock are often used interchangeably when the company has no preferred stock.

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Q: What is Preferred stock ?

A: A type of stock that pays a fixed dividend regardless of corporate earnings, and which has priority over common stock in the payment of dividends. However, it carries no voting rights, and should earnings rise significantly the preferred holder is stuck with the same fixed dividend while common holders collect more. The fixed income stream of preferred stock makes it similar in many ways to bonds.

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Q: What are Assets ?

A: Property and items of value owned by a person or business. The primary classifications of assets are: current assets: cash and other liquid instruments, including accounts receivable, that can be converted to cash within one year at maximum; long term assets: plants, equipment, real estate and other capital assets, net of depreciation; prepaid and deferred assets: expenditures for future costs or expenses, such as insurance, interest or rent, that are set up as assets to be amortized over an applicable period; intangible assets: assets with a determined value, but which may not be scalable, such as goodwill, patents, copyrights, and brand name recognition.

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Q: What are Liabilities ?

A: All claims against the assets of a corporation. Liabilities can include accounts, wages and salaries payable; dividends declared; accrued taxes; and fixed or long-term debt such as bonds and bank loans.

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Q: What is Dividend ?

A: The payment designated by the Board of Directors to be distributed pro rata among the shares out-standing. For preferred shares, the dividend is usually a fixed amount. For common shares, the dividend varies with the fortunes of the company and the amount of cash on hand, and may be omitted if business is poor or if the directors determine to withhold earnings to invest in plants and equip-ment. Sometimes a company will pay a dividend out of past earnings even if it is not currently operating at a profit.

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